PERFORMANCE MARKETING · DUBAI / GLOBAL
Paid media that turns attention into business growth.
I build and optimize Google, Meta, TikTok and LinkedIn campaigns around the metrics that matter: qualified leads, bookings and sales.
4 Ad Platforms
One connected strategy
Data-Led
Tracking before assumptions
Full-Funnel
Ads, landing pages and sales
WHAT I DO
Performance marketing, built as a system.
Google Ads
High-intent Search campaigns, keyword strategy and conversion tracking designed around profitable demand.
Meta Ads
Lead generation, WhatsApp campaigns, audience strategy and creative testing for Facebook and Instagram.
TikTok Ads
Native lead campaigns and fast creative learning designed for high-attention, mobile-first audiences.
LinkedIn Ads
B2B campaign structures that reach relevant companies, job functions and decision-makers.
THE DIFFERENCE
The campaign does not end at the ad.
I connect advertising with conversion tracking, landing-page experience and sales-team feedback. That is how we improve lead quality—not just dashboard numbers.
- Strategy based on your sales process
- Accurate pixel and conversion tracking
- Continuous creative and audience testing
- Optimization using real lead feedback
- Clear, practical performance reporting
EXPERIENCE ACROSS MARKETS
Clinics. Automotive. Interiors. E-commerce. B2B.
Different industries need different customer journeys. I adapt the campaign structure, message and measurement to the economics of each business.
SELECTED CLIENT EXPERIENCE
Real businesses. Different customer journeys.
Amir Beladi Polyclinic
Healthcare · Meta, Instagram & TikTok
Harooni Design & Build
Interiors · Google & Meta
Grand City Garage
Automotive · Google Search
Raymand Mining
B2B Export · Google & LinkedIn
Paradise Polyclinic
Healthcare · Paid Media Strategy
EasyConnectSHO
Digital Product · Meta & Analytics
MARKETING INTELLIGENCE
Latest Advertising Insights & Platform Updates
Practical updates from Google, Meta, TikTok, LinkedIn, SEO and AI search—translated into actions businesses can use.
Conversion Tracking: The Foundation of Profitable Digital Advertising
Without reliable conversion tracking, digital advertising becomes guesswork. Google Ads and Meta can only optimize using the signals they receive, so the quality of those signals directly affects performance. What should be tracked? The answer depends on the business model, but useful actions commonly include form submissions, WhatsApp clicks, phone calls, booked appointments, add-to-cart events,…
Why More Leads Do Not Always Mean a Successful Campaign
A campaign report can show dozens of leads and still produce very little revenue. Lead volume is only the beginning of the customer journey—not the final measure of success. Lead, qualified lead and booking are different A lead is simply someone who submitted a form, sent a message or called. A qualified lead has a…
7 Reasons Your Google Ads and Meta Ads Budget Gets Wasted
More ad spend does not automatically create more revenue. In most underperforming campaigns, the real problem is not the platform—it is the system around the campaign. 1. Optimizing for clicks instead of business outcomes A campaign can produce a high click-through rate and still fail commercially. The objective should reflect the real next step: a…
Ready to make your ad budget work harder?
Let’s review your goals, current challenges and the clearest path to better leads, bookings or sales.